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3 Anchors of Legacy - LEGENDS Research Legendizers

Legendizers ROI Calculator

Measure how investment in expanded learning across the 10 Legendizers correlates with measurable profitability improvements for the organization.

Organization Information

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Enter current annual revenue for the organization

$

Budget allocated for training, consulting, and development

Current Revenue: $1,000,000 · Investment: $50,000

10 Legendizers Assessment

Rate the current state and target improvement for each Legendizer. Each point improvement represents meaningful organizational growth across the 3 Anchors of Legacy.

VOICE

AKA MARKETING

1

Intelligence

VOICE Anchor

How well does the organization gather, analyze, and apply market intelligence to inform strategic decisions?

2/ 5

Basic: Basic market research exists but inconsistently applied

4/ 5

Advanced: Comprehensive intelligence system with strong strategic alignment

+2 point improvement targeted
2

Enemies

VOICE Anchor

How clearly has the organization identified and positioned against the root problems, competitors, or injustices that ideal customers face?

2/ 5

Basic: Some competitor analysis but weak differentiation

4/ 5

Advanced: Strong enemy narrative with effective market differentiation

+2 point improvement targeted
3

Target

VOICE Anchor

How precisely has the organization defined, understood, and centered its ideal customer (the Great Hero) in all business activities?

2/ 5

Basic: Some customer personas exist but inconsistently used

4/ 5

Advanced: Deep customer understanding driving product and marketing decisions

+2 point improvement targeted
4

Authority

VOICE Anchor

How effectively has the organization established credibility, expertise, and trusted authority in its market space?

2/ 5

Basic: Some credentials but weak market recognition

4/ 5

Advanced: Recognized expert with strong proof and reputation

+2 point improvement targeted

ALLIANCE

AKA SALES

5

Offer

ALLIANCE Anchor

How well does the organization's value proposition solve the customer's core problem in a unique, compelling, and accessible way?

2/ 5

Basic: Some unique features but unclear value proposition

4/ 5

Advanced: Compelling offer with strong market positioning

+2 point improvement targeted
6

Risk

ALLIANCE Anchor

How effectively does the organization identify, mitigate, and communicate about risks to build customer confidence and operational resilience?

2/ 5

Basic: Some risk management but inconsistent application

4/ 5

Advanced: Comprehensive risk management building strong trust

+2 point improvement targeted
7

Path

ALLIANCE Anchor

How clearly and compellingly does the organization present the journey from customer's current state to their desired transformation?

2/ 5

Basic: Some journey mapping but gaps in customer experience

4/ 5

Advanced: Optimized journey with high conversion and satisfaction

+2 point improvement targeted

ENDURANCE

AKA EFFICIENCIES

8

Optimize

ENDURANCE Anchor

How systematically does the organization measure, analyze, and improve its processes, systems, and performance?

2/ 5

Basic: Some metrics tracked but improvement is sporadic

4/ 5

Advanced: Data-driven optimization across most business areas

+2 point improvement targeted
9

RainDance

ENDURANCE Anchor

How effectively does the organization execute marketing and sales activities that consistently attract and convert ideal customers?

2/ 5

Basic: Some marketing infrastructure but weak conversion

4/ 5

Advanced: High-performing marketing with strong ROI

+2 point improvement targeted
10

Tribe

ENDURANCE Anchor

How strong is the organization's internal team culture and external community of customers, partners, and advocates?

2/ 5

Basic: Some team culture but weak external community

4/ 5

Advanced: Strong culture with active customer advocacy

+2 point improvement targeted

Score Visualization

1. Intelligence2. Enemies3. Target4. Authority5. Offer6. Risk7. Path8. Optimize9. RainDance10. TribeL
Current State
Target State

Quick Summary

Current Score20/50
Target Score40/50
Projected Benefit$218,000
ROI336%

Export Results

ROI Analysis

Projected returns from Legendizers capability improvement

Current Score

20

/ 50

+20

Target Score

40

/ 50

Revenue Increase

$188,000

Cost Savings

$30,000

Total Benefit

$218,000

Payback Period

2.8 mo

Return on Investment

336.0%

On $50,000 investment

Impact by Anchor

VOICE

AKA MARKETING

$78,000

Revenue: $78,000Cost Savings: $0

ALLIANCE

AKA SALES

$68,000

Revenue: $56,000Cost Savings: $12,000

ENDURANCE

AKA EFFICIENCIES

$72,000

Revenue: $54,000Cost Savings: $18,000

Impact by Legendizer

Intelligence
$16,000
Enemies
$20,000
Target
$24,000
Authority
$18,000
Offer
$26,000
Risk
$12,000
Path
$30,000
Optimize
$28,000
RainDance
$34,000
Tribe
$10,000

ROI Calculation Methodology

Projections are derived from industry research correlating organizational capability improvements with revenue growth and operational efficiency gains. Our research team has identified these correlations across multiple sectors. Individual results may vary based on implementation quality and market conditions.

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